designing, building and running scaleable financial systems.

a revolutionary new skill-set

finops is our name for the combination of finance and ops that is at the heart of every successful business: in your team, creating an unstoppable engine for growth.

challenge everything

‘it's about not blindly following what's been done before’ - Kirsty

The very existence of FinOps is itself a challenge. It’s a gesture of defiance against the old world of accounting... Against a career that promises safety and a job for life when what we really want is variety, impact and progression.

As FinOps experts we believe in challenging assumptions wherever we find them. Whether that’s questioning the logic behind a sales forecast or a marketing strategy, we’re always asking ‘why?’

get clever not bored

‘FinOps stands for automation, innovation and improvement’ - Ashish

We live in an age where everyone has a supercomputer at their fingertips, yet most accountants still spend their careers doing boring, tedious work.

We believe that technology makes lives better, and we’re here to make it happen. If you’re doing a job that could be done by a computer, you’re probably doing something wrong.

always be iterating

‘Perfection is a journey, not an outcome’ - Sam

We work with startups. In a startup you never get time to make anything perfect and nothing is ever finished. You build as fast as you can and you make it better every week. You’re building your rocket ship as you fly.

We also take the same approach to ourselves. As FinOps experts we know that we’ll never have all the answers because the world never stops changing. Instead we make it a priority to never stop learning.

fix your own bike

‘Its about having the confidence to pick up a completely new system and take it apart’ - Harriet

Accounting firms deliver the same solution for every business they work with. FinOps experts know that every business and every individual is unique, and that means that one size fits all simply doesn’t work.

Because we’ll work with any system out there we’ve got to be confident looking under the bonnet and figuring out how they work.

It’s just like when your bike breaks - don’t take it to the shop before you’ve sat down and figured out how it works. You’re smart enough to figure it out.

be yourself

‘Pretending you’ve got all the answers is a waste of time’ - Aarti

A lot of people think that being a professional means putting on an act. We’ve all seen accounting firms who never admit they don’t know and always tell their clients what they think they want to hear.

Every FinOps expert is unique and that’s how we like it. We build long term relationships based on trust and telling it how it is. How can you trust someone if they’re not being themselves?

a new training pathway

Accounting qualifications focus on the past at the expense of the future, and the theory at the expense of the practical.

So, we said goodbye to the ICAEW.

Does the ICAEW still represent the modern accounting sector? The institute is steeped in tradition and prestige but does it still work for exciting, innovative businesses, and the accountants that work for them? Is it still good value-for-money?

join the revolution

We founded the School of FinOps to teach individuals how to use the latest technology in a real business context. It provides the tools, systems and techniques for people who don't mind getting their hands dirty.

Tested in the real world by top UK start-ups.

a new set of skills

Those in finance and accounting are missing the key skills rapidly growing businesses really need.

We asked a bunch of founders, experts and finance professionals what working in start-ups is really like, and what problems they face in this new but growing sector. Read our full survey here.

We created the FinOps Forum to share the knowledge and skills you really need:

looking for more from your career?

If you are passionate about making a difference to start-ups and think you have what it takes, join our growing team of FinOps experts...